How to Increase User Engagement on Your Website With Widgets
Client Portfolio
An American musical instrument retailer company approached us to enhance user engagement on their Suite Commerce Standard (SCS) website. They offer innovative design products for carrying musical instruments and serve customers globally. The firm wanted to integrate an accessible widget into their website, allowing users to customize the interface according to their preferences. Additionally, they sought to implement this widget on another website dedicated to selling lifestyle accessories.
Problem Statement
This prominent eCommerce business wanted a button on their website allowing users to experience new UI (User Interface) features by selecting it. Those who wished to filter out the website preview had no option earlier and found it challenging to effectively engage in the product listings. This resulted in higher bounce rates. The client sought a solution to enhance website interaction and improve user interaction.
What We Suggested
We explained to the US-based firm that an accessible widget on the SCS website would make it more user–friendly. The SuiteCommerce extension for the accessible widget was created and synced with NetSuite for deploying the feature. It offered a variety of customization options to empower visitors who wished to see data in their preferred view. Some of the features included:
1.Resizing Content: Users can adjust the font size and page zoom for better readability.
2.Adjust Text Alignment: Customize letter spacing, line height, and text alignment (center, right, or left) to improve text legibility.
3.Changing Contrast: Option to modify the website’s color contrast to suit individual preferences.
4.Hide Images: Users can hide images on the website for a text-centric browsing experience.
5.Cursor Styles: Choose from different cursor styles for improved navigation.
6.Language Options: Users can change the widget session language to their preferred language.
7.Multi– Selection:One can also select multiple options from the widget to enhance their experience. For example, by selecting both the ‘Reading Mode’ and ‘Hide Images’ options simultaneously, the website content will be reformatted for improved readability, and the images will be removed.
Customer Success
The implementation of the accessible widget resulted in significant customer success including:
•Enhanced User Experience: Users were able to customize the website to meet their specific needs, making it more inclusive and user-friendly in the process.
•Increased Engagement: The widget’s interactive features encouraged customers to spend more time on the website, exploring products and services.
•Expanded Customer Base: The accessibility improvements attracted customers who could have faced barriers earlier. This broadened the client’s customer base.
•Improved Conversion Rates: The enhanced user experience led to improved conversion rates and translated into increased revenue.
Key Achievements
•Improved website metrics, including longer average session duration and lower bounce rates.
•High increase in user satisfaction.
Way Forward
The integration of the accessible widget on the website has proven to be a user-friendly solution for our client. This feature can also be extended to other websites, whether they are SCA or SCS, that the client operates, ensuring a more effective online presence overall. Jobin & Jismi is here to assist you in customizing your website to meet your users’ preferences. If you would like to add other types of widgets, connect with us to take your website to the next level.
