Improving UI of an E-commerce Portal by Personalizing Subcategory


Client Portfolio

One of the largest manufacturers and providers for the health and beauty industry with over three decades of expertise in the UAE approached us to simplify their product listing website. Their services encompass renowned brands, customization, beauty concept education, and fundamental growth, which are tailored to meet the unique requirements of their customers. 

Problem Statement 

Our client wanted to personalize their product listing page and facilitate better e-commerce browsing. Depending on the main category that a user selected, they wanted to customize the subcategory to enhance user experience. By implementing a hierarchical view of products, users will be able to effortlessly identify the specific subcategory they are browsing within. Consequently, those who visit their page would benefit from improved readability and ease of product selection.

What We Suggested 

To cater to the requirement of our client to improve the User Interface (UI) of their product website, we made customizations to the subcategory and placed it on the left panel. By utilizing the Single Module Development approach, this functionality could be effortlessly transferred to any new website in the future, according to specific needs.

Homepage with main categories and subcategories:


When a section is clicked, the chosen category and other categories are shown on the left portion of the e-commerce website. This allows users to quickly see the category they selected and the main category it belongs to without the need to revisit and verify.



Customer Success 

This update allowed our client to optimize their eCommerce processes, enhance the user interface for a better experience, and make it easier for customers to navigate to product pages. As a result of these customizations, they experienced additional advantages such as: 

Improved User Experience:Customers visiting the eCommerce website experienced an enhanced user experience with improved readability and ease of product selection. They could effortlessly identify the subcategory they were interested in, without the need for excessive navigation.

Increased Engagement and Conversion:By providing users with a personalized browsing experience, they witnessed increased engagement levels. Customers were more likely to explore various subcategories, leading to improved conversion rates and higher levels of satisfaction.

Effortless Transferability:Since the customization was implemented within a single module, it could be seamlessly transferred to any new website in the future without encountering any delays.

Way Forward

We provide customer satisfaction by understanding client objectives, providing effective solutions as per the daytoday requirements. Based on client feedback, we are convinced that our collaboration has enabled them to achieve their goals and laid a firm foundation for future business growth and profitability.