Having Multilingual Support for SuiteCommerce Site with NetSuite

Problem Statement

Our client was looking to expand its global reach by offering its SuiteCommerce Standard (SCS) website in multiple languages. Their primary goal was to enhance the user experience. They wanted to achieve it by allowing customers to switch between English, Spanish, and Portuguese smoothly. They wanted us to find a way to translate all website content and pages based on the user’s language selection.

What We Suggested 

To meet the client’s multilingual requirements, we proposed implementing a language Selector extension for their NetSuite SuiteCommerce Standard website. This feature allows customers to easily switch between English, Spanish, and Portuguese. This ensures a tailor-made experience for each language preference.     

Our solution involved the following steps: 

1. Multilanguage Selector: We recommended adding a language selector dropdown in the website’s header. This enables users to choose their preferred language. The system stores the selected language as a user preference.

2. Item Import in NetSuite: The translation tab has details of over two lakh items. They rely on the required languages. Users can add additional languages in future by importing the item descriptions in the desired language.  

3. Language-Specific Pages: The system automatically translates all pages on the website. They include the homepage, storefront and other information changes. The system loads the pages automatically based on the user’s language preference. This provides a continuity in experience. 

Challenges:

Implementing multilanguage support in a SuiteCommerce Standard website presented several challenges:

• Single Domain: Since the website operates on a single domain, it inherently supports only one language. To accommodate multiple languages, we have customized it by adding an extension for handling multiple languages. 

• User Preferences: The system can store and manage user language preferences. It correctly remembers the language choice of each user during future logins.  

Customer Success

By implementing our solution, the client achieved several key benefits which include: 

• Enhanced User Experience: Customers can now switch between English, Spanish, and Portuguese. Now, the website is accessible to a wider audience. 

• Language Additions: The website quickly reflects any newly added languages in NetSuite. This ensures that up-to-date language options are available.

• Increased Global Reach: The new multi-lingual feature helped the client expand to the Spanish and Portuguese markets. This increased international sales.

• Improved SEO: Multilingual content improved the website’s search engine optimization. Now more users around the world can discover it in their own languages.

Key Achievements: 

• 30% Increase in International Sales

• Increased customer satisfaction

• Improved search engine visibility in diverse language markets

Way Forward 

The Multilanguage Selector extension in NetSuite SuiteCommerce Standard successfully transformed our client’s website. They were able to tap into new markets and enhance user satisfaction. Be it minor updates or in-depth consultations, Jobin & Jismi can support you in every possible way.