15 Apr, 2021

How NetSuite Integration Transforms Your Business?

Businesses always look for workflow solutions that optimize their back-office operations. However, multiple platforms actually reduce operational efficiency. This is where integration plays a crucial role. Integration helps in increased conversion rates, administrative savings, and customer self-service options.

What is NetSuite Integration?

NetSuite is #1 cloud-based ERP solution. It can streamline various processes of a company including financials, revenue, inventory management, order management, and billing. 

This cloud ERP allows integration of multiple platforms that comply with the API of NetSuite. Netsuite can easily connect with legacy systems, on-premise systems, and third-party applications like Salesforce and Zendesk.

Need for Application Program Interfaces (APIs)

Application Program Interfaces (APIs) are the building block of integrations. It helps bridge the communication gap between two platforms - meaning, when two independent applications need to talk to each other, they use APIs. During integration, NetSuite APIs seamlessly connect with other legacy systems or third-party applications and make data transfer possible.

Benefits of NetSuite Integration

NetSuite integration allows data to be compiled from multiple sources and make sense of it. 

The major benefits are listed below:

• Maintain steady communication between department and business systems.

• Reduce manual work using automation. 

• NetSuite dashboard shows real-time data and accurate insights.

• Gain a bird’s eye view of your entire business on a single platform.

Common NetSuite Integrations

NetSuite virtually allows you to integrate with any system. Check out the list of the most common integration options given below. 

1. Salesforce NetSuite

2. Klaviyo NetSuite. 

3. Hubspot NetSuite.

4. Magento NetSuite.

5. WooCommerce NetSuite.

6. Amazon NetSuite.

7. Google Drive NetSuite.

8. PayPal NetSuite.

9. Zendesk NetSuite.

10. Shopify   NetSuite. 

Popular NetSuite Integration Cases:

Lead to Customer

Easily synchronize leads or contacts with NetSuite from a third-party application to enable seamless cloud marketing service.

Consider a NetSuite-Salesforce integration use-case, where a customer record is created in NetSuite when a new account is set up in Salesforce - thus moving data like address, names from Salesforce to Netsuite. 

Quote to Cash

Monitor your sales and deals effortlessly. Understand each step involved in the process and make data-backed decisions. A common integration option found here is sales data (customers, items, and orders) synchronization from eCommerce websites. 

Take the example of a Magento eCommerce website integrated with NetSuite. The integration allows the sales team to manage all actions involved in the quote-to-cash cycle. Easy synchronization of data between the back end and front end platforms contributes to effective planning and automation of the inventory levels.

Employee Records

Gain comprehensive view of your employees with a single click; right from the hire date till retirement in a single view. Employee details, payslips, and timesheets can all be easily moved from your HRMS to NetSuite.

The integration facilitates all the critical departments in the organization up to date with the latest developments in HR department. For instance, the finance is kept in the loop regarding new hires and exits so that they could plan any budget requirements efficiently.

NetSuite Integration Tools - What Are They?

For NetSuite, integration starts with “SuiteCloud”. It is the go-to place for integration and customization requirements. SuiteCloud is NetSuite's extensive pack of cloud development tools, frameworks, and infrastructure, allowing consumers and software developers to fully exploit the cloud's benefits. The platform consists of .CSV import assistant, Web Services and RESTlet integration technologies including:

• SuiteScript,

• SuiteTalk 

• SuiteAnalytics


In order to build custom integration solutions, every NetSuite developer use SuiteScript. Within this framework, developers do their magic and businesses get a unique workflow that aligns with their business needs. SuiteScript enables NetSuite developers and administrators to build scalable business logic customized to particular business needs, ranging from complex business processes to completely new applications.


Customers and developers can readily integrate NetSuite using SuiteTalk web services integration with on-premise solutions and 3rd party applications. With SuiteTalk, you can create websites and customized mobile applications for NetSuite integration. SuiteTalk comes with a RESTlet framework that lets developers create custom procedures for standard REST functions. The framework is commonly used for lightweight integration and has a rapid response time.

E.g - Consider a use case where a subsidiary company uses SuiteTalk to pass customer and sales order data to its global parent company. The parent then performs the necessary billing procedures and generates invoices for its subsidiary. Data exchange is performed through API calls or SOAP messages.


SuiteAnalytics integrates business intelligence into SuiteCloud customizations or applications. Its graphical toolset helps end-users to quickly get a real-time view of analytics in several key areas like finances, orders, clients, and prospects and gain business answers.

We can help

Jobin & Jismi offer world-class NetSuite integration services. Our NetSuite certified developers can help you with all your integration needs.