13 Jun, 2023

Power Up Your Business with Cloud CRM

To begin, it is important to consider what customer relationship management (CRM) means for your company. Essentially, a CRM is designed to manage customer interactions and relationships throughout the customer lifecycle, from initial lead generation to post-sale support and retention. 

 In more detail, a CRM provides assistance with lead management by creating, and nurturing leads to help convert them into customers. It simplifies the sales process, enabling quotes to be generated quickly and sales targets to be met. 

Furthermore, a CRM is also significant for marketing purposes, allowing you to construct customer lists for targeted communication in an efficient and effective manner. 

As businesses grow, managing customer relationships can become increasingly complex. Keeping track of customer interactions, sales leads, and other important data can be a daunting task, especially for small and medium-sized businesses with limited resources. That i's where cloud CRM comes in. 

Cloud CRM is a software application that allows businesses to manage and analyze customer interactions and data, all in one centralized location. This technology has revolutionized the way businesses manage their customer relationships, providing a cost-effective solution for businesses of all sizes. 

CRM Helps Businesses Stay Competitive 

Your company's CRM serves as the central hub and focal point, responsible for managing client relationships and providing insights into the company's future sustainability and growth potential. To remain competitive in the current business landscape, companies must strive to be more agile and efficient in their daily operations. Manual processes and spreadsheet-based systems have become obstacles that hinder growth, which is why businesses are increasingly adopting automated front-office processes to streamline their operations and remain competitive. 

Oracle NetSuite CRM for Business Growth 

If you have a business that is expanding, implementing a cloud-based CRM system, like NetSuite, can assist you in efficiently increasing your operations. Below are some examples of how this can be achieved: 

A CRM Leads to Improved Customer Satisfaction

Implementing a CRM system results in an enhanced level of customer satisfaction. This is crucial for the success of any business and can be achieved through a well-planned CRM implementation and utilization strategy.  

With better collaboration among your teams, you can ensure that all customers’ requirements and orders are fulfilled on time. Ultimately, this will result in increased customer satisfaction and positive feedback, as well as increased productivity and efficiency in your operations.

A Cloud-Based CRM Solution 

With NetSuite CRM, you can monitor the customer’s journey in real-time, from a lead to a prospect and then to a client. This provides you with accurate metrics on the effectiveness of your lead generation tactics and the ones that you can continue to employ. 

NetSuite ERP allows your sales team to input their orders directly into the system, making the fulfillment process smooth and efficient. 

The CRM capabilities of NetSuite consist of: 

Lead and Opportunity Management: NetSuite allows you to manage leads and track opportunities throughout the sales cycle, from initial contact to close. 

Sales Forecasting and Pipeline Management: With NetSuite, you can track sales forecasts and manage your sales pipeline more effectively. 

Marketing Automation: NetSuite offers marketing automation tools that help you execute and track campaigns, segment your customer base, and generate leads. 

Customer Service Management: NetSuite provides tools for managing customer service interactions, including case management, knowledge management, and self-service portals. 

Order Management and Fulfillment: NetSuite allows you to manage orders, inventory, and fulfillment processes, streamlining operations and improving customer satisfaction. 

Mobile Access: NetSuite offers mobile apps for iOS and Android devices, allowing you to access CRM data and manage customer interactions on the go. 

Analytics and Reporting: NetSuite provide real-time analytics and reporting capabilities, allowing you to track sales performance, customer behavior, and other key metrics. 

NetSuite CRM & ERP 

When selecting a suitable CRM for your business, it is crucial to consider the implementation process. If you purchase a standalone CRM, you may incur significant expenses for integrating it with your existing ERP system. Additionally, adding this to your established system after implementation can be a time-consuming task. It is advisable to undertake these types of add-ons at the outset when implementing the system. 

However, with Oracle NetSuite CRM, you can save both time and money as it comes with NetSuite’s other features such as NetSuite financials are already integrated, straight out of the box. This will enable your company to operate efficiently without any significant interruptions. With NetSuite’s cloud-based CRM, you can have your back-office and front-office systems running without adding to your timeline. 

Full Access (Anytime, Anywhere) 

Your teams will be granted complete entry to NetSuite’s extensive mobile platform, which facilitates the utilization and availability of iPhones, iPads, Androids, and other mobile gadgets. This will enable your team members to stay informed about current business developments and operational updates in real-time, regardless of their location. 

Additionally, you can safely share and work together on data with your team, no matter where they are situated. 

For instance, you can remotely access and modify crucial customer and sales data. Your teams can also input their time and expenses for ongoing projects, including a feature that enables them to effortlessly snap and attach pictures of receipts. 

Incentive Management Capabilities 

The CRM platform of NetSuite has a feature for managing incentives that is fully functional. This feature enables your salesforce to seamlessly incorporate employee commissions into the accounting software as your team grows. 

With this feature, you will have access to various tools to assist you and your sales team in: 

Designing and updating commission plans. 

Monitoring their commission earnings in real-time. 

Having the freedom to allocate sales commissions to salespeople and partners. 

Supervising a global sales team with diverse reporting requirements and currencies and numerous other benefits. 

In conclusion, cloud CRM offers growing businesses a powerful and cost-effective solution for managing customer relationships. With its scalability, accessibility, real-time data synchronization, and affordability, cloud CRM has become an essential tool for businesses of all sizes, helping them to streamline their customer interactions and drive growth. 

A successful project depends on having an appropriate ERP implementation partner and team. People who use NetSuite ERP and its CRM are aware that its features are effective and useful. NetSuite ERP does not need any additional integration, and its configuration process is simple. That's where Jobin & Jismi an Oracle NetSuite Solution Provider, can aid. Our experts have been implementing NetSuite since 2012 and can assist you in setting up one of the most efficient and functional CRM systems available in today's market. Reach out to our devoted team of NetSuite consultants today.