Supply Chain Revamping: How NetSuite-Maersk WMS Integration Won?


Client Portfolio

We received a request from a prominent health and beauty service provider in the Middle East to integrate Maersk WMS, a global shipping and logistics company, with NetSuite. The integration is two-way, with the aim of enhancing the client's supply chain operations by combining the functionalities of Maersk and NetSuite. Our client, a leading pioneer in the industry, has been providing innovative business solutions since 1991, catering to renowned brands in the beauty industry. 


The client wanted to integrate Maersk WMS, a third-party warehouse management system, with their existing NetSuite system. Maersk WMS handles various warehouse tasks, including inbound and outbound processes, item tracking, inventory management, transfer orders, and overall control of inventory-related operations. Currently, Maersk is used in one location, with plans for future expansion to multiple locations. At present, the transaction flow from Maersk WMS to NetSuite is being performed manually, resulting in time consumption and a higher risk of errors. Therefore, integrating Maersk with NetSuite was essential to store all item-related activities. 

Our Solution

Upon receiving the client’s request for integrating Maersk, we conducted a thorough analysis and identified the need to coordinate various transactions and perform controlled operations. We communicated these requirements to Maersk to initiate the integration process. 

We have proposed solutions to synchronize data such as Sales Orders (SO), Purchase Orders (PO), Transfer Orders (TO), Vendor RMS, and Customer RMS between NetSuite and Maersk. Whenever a user creates a transaction record in NetSuite, it will be automatically synced to Maersk WMS. Additionally, we have provided two endpoints, that is Item Fulfillment (PACK and SHIP) and Item Receipt for this synchronization. To sync data from Maersk to NetSuite (specifically SO, PO, TO, Vendor RMA, and Customer RMA records), through which the Maersk team can receive the details of fulfillments and receipts by accessing the given URL. 

When creating IF (Item Fulfillment) and IR (Item Receipt) from Maersk, upon triggering the URL, we will receive the details in JSON format. – (JavaScript Object Notation) a lightweight data interchange format that is easy for humans to read and write, as well as for machines to parse and generate.  

Based on those details, we will create the corresponding records in NetSuite. Our primary objective was to automate the client’s warehouse management system and minimize manual processes. We integrate these automation options to ensure seamless handling and control of all orders. When Maersk fulfills or receives items, our integration triggers the creation of item fulfillments or item receipts in NetSuite, thereby eliminating the need for manual intervention. 

Key Achievements

85% Decrease in Manual Work 

95.8% increase in accuracy 

Automation saved 2 human work hours

Customer Success

Employing an effective business strategy and building strong client relationships are crucial for business growth and revenue enhancement. By effectively addressing these aspects, we facilitated the following benefits for the client: 

Integration with Maersk WMS:
The integration enabled the client to manage warehouse tasks efficiently, including inbound/outbound processes, item tracking, inventory management, and transfer orders. By synchronizing data between Maersk and NetSuite, it improved work productivity and facilitated data accessibility. 

Automation and Process Efficiency:  

The implemented automation unified orders from multiple channels, including the client’s website. When Maersk fulfilled or received items, the integration automatically generated item fulfillments and receipts in NetSuite. This streamlined automation reduced errors, improved operational efficiency, and saved time and effort for the client. 

Improved Business Performance:  

Our engagement delivered significant advantages for the client, resulting in positive business outcomes. Centralized data management and automation capabilities improved operational control, leading to enhanced efficiency and productivity. By reducing manual processes, our customers could prioritize core business activities and provide a seamless customer experience. 

Way Forward

Jobin & Jismi’s customer success stems from their ability to comprehend client requirements, provide effective solutions, and deliver tangible benefits such as streamlined operations, centralized data management, automation, and risk mitigation. Based on the customer feedback we believe that our partnership empowered them to achieve their goals and establish a strong foundation for continued business growth and success.